Join for weekly moon cycle updates (to help you stay in flow), monthly new moon circle gatherings & our waning moon emotional yoga sessions to help you get unstuck in your biz and life.


Are you a certification junky?

Do you ever find yourself saying (or thinking)..

“When I get (insert name of certification), then I’ll ‘know enough’, ‘be credible’ or finally ‘feel ready’ to (insert not traditionally validated career path).”

xavier-sotomayor-192007Are you waiting to get certified (or more certifications) before you start helping people with your healing arts or coaching business, but find yourself holding back because you worry that you don’t know enough yet or you are concerned that your clients will question your credibility?

As a certifiable certification junky (I have over 25 certifications in birth, nutrition, energy medicine and business!), I can honestly say I know a thing or two about what a certification does and doesn’t do for people.

And one thing you can be sure of is that knowing enough, feeling credible or feeling ‘ready’ is something you can’t buy through a certification course – it is an inside job.

I know this from personal experience, as much as I do from having taught and coached many other coaches, nutritionists and healers – they too wrestle with issues of credibility – no matter how many certifications and formal degrees they have.

And it’s not because they don’t already have what they need to serve others – or to be successful in their businesses, but rather what keeps them cycling these thoughts, is the sticky nature of the mind itself.

What people often don’t realize is that the mind doesn’t differentiate – (it has no consciousness). It is simply a recording and playback machine that regurgitates ‘the stuff’ that is already programmed in there.

So if you have the ‘inner programs’ like: don’t ‘know enough’, ‘not credible’ or ‘never ready’ – another certification isn’t going to change that.

These very same programs will be triggered again by the nature of being an entrepreneur: marketing, speaking and sales conversations all require inner confidence in your self and in what you offer.

If you are not careful, you’ll again be facing the same thought that you just need one more certification to feel worthy of being seen, heard and paid for what you do – with less money in your pocket.

You’ll know about more ‘things’ but you won’t be any more experienced.

Experience generates confidence.

If you are starting to sense that your desire for more education is coming from the place of wanting to get external approval, instead of validating your self, you might be wondering why you feel this way – especially when you see seemingly less educated and less skilled people having more confidence – and more success than you.

What you have to realize is that your issue is not a ‘certification deficiency’, it is an emotional block.

You are seeking external approval, rather than generating it internally.

It’s why despite the best insight into your own interior world, you can feel soooo inspired to make a difference in the world one day, and then completely deflated the next.

It is why when push comes to shove, and you have to actually do the work, your confidence shrinks.

You have to decide now that you will take action on your own insight, without needing confirmation from any one outside you – commit to listening to your heart and your gut.

Once you release the self depreciating tendancy of needing externally generated validation, you’ll feel a deep sense of trust in yourself to just know what is needed next for your client… or you’ll ‘just know’ what question to ask to uncover their next steps.

The only thing that will make you feel like you ‘know enough’ is the belief that what you need to know will be shown to you when you need it (in the context of how you need to hear it and how it needs to be delivered).

And that requires giving more credit to faith and to your intuition, than to the mind….. and it’s insatiable and egotisticle desire to prove how smart it is and what it knows.

Credibility comes through real life experience, helping real life people (and helping yourself).

You have to learn as you go (that’s why what you do is called a practice!).

Doing the work with people is the only way that you’ll find out what really serves them (and what doesn’t) anyway.

Are you going to be perfect at what you do on the first try (or ever)? Sorry, but no….we are all human and we all make mistakes – you are just going to have to accept that.

And is it possible that you could face critism, embarrassment or feel foolish for not knowing the answer -or not knowing how to help a person get unstuck?

Yes, for sure. And that’s why you have to care more about your vision or mission, than what people think of you.

Who said you have to know everything about a subject to help someone anyway?

In fact if you ever get to the place where you feel you know everything about a subject, I can pretty much guarantee that you are yet again at the precipice of discovering just how much of what you thought you know, is not the way you thought it was, anyway.

No one gets to graduate. Quit preparing and just get started.

The sooner you simply give up your perfection tendancies, the ‘not enough’ excuses and projections, the better your life will be….your job is simply to go out on a limb, learn and grow inside of the journey.

So stop acting like your job is to sit on the sidelines, observe, take notes and stay invisible to avoid getting hurt. Just start doing the work.

Certifications are wonderful.

I recommend taking them as a lifelong learner, but not to validate yourself in someone else’s eyes.

Don’t waste your energy with that.

There are people who will love what you do, some will be indifferent and some might even hate what you do.

But you are not doing this work for ‘them’ so stop letting your mind focus on the ‘haters’ or the imaginary ones you worry will show up.

The only thing you need to keep in mind is your message and the people who want to hear it!

To help you do that, we’ve created a complimentary training series called ‘Natural Born Teacher’ to help you step into expert status without having to get another certification!

You can get instant access here!


Tags: ,

Sherry Rothwell

Sherry Rothwell

Sherry Rothwell, RHN is super passionate about holistic nutrition, bohemian business and mindset mastery. Learn more at

Leave a comment

You must be logged in to post a comment.
Copyright ©2014 Femme Preneur Love, by Beth Martens & Sherry Rothwell
Tags: femmepreneur, fempreneur, fem-preneur, femme-preneurs, femmepreneurs, fempreneurs

Facebook Script